The Private Label products proved to be the right strategy at the right time. While many brands are losing their share, private label products are still booming.
Frank Dell, President and Founder of Dellmart & Company assist the Food and Consumer Products Industry. He works with retailers (food and non-food), wholesalers, distributors and manufacturers (national brands and private label). His experience range from new business plan development to Board of Director member in the United States and International countries. Assignments include strategy, sup
How many private label brands do you need?
Most retailers start out with one Private Label brand. The range of products starts with commodities and then expands to national brand eq......
Retail Insights Director at Kantar Retail, a leading provider of retail data, insights and consultancy services to retailers, branded manufacturers and private label suppliers.
Morrisons making progress as it plays catch-up
Morrisons making progress as it plays catch-up
The UK grocery market continues to be a fascinating hotbed of private label developmen......
Frank Dell, President and Founder of Dellmart & Company assist the Food and Consumer Products Industry. He works with retailers (food and non-food), wholesalers, distributors and manufacturers (national brands and private label). His experience range from new business plan development to Board of Director member in the United States and International countries. Assignments include strategy, sup
It is time to promote private label
For some unexplained reason retailers simply do not promote Private Label properly. Many seem to think the retail price difference to Nati......
