Most retailers start out with one Private Label brand.  The range of products starts with commodities and then expands to national brand equivalent.  The retailers decided they wanted to increase their Private Label percent of sales so they add items.  This has lead to more and more Private Label brands on the shelves.  In recent years we have seen an explosion of Private Label brands.  In food there are basics, national brand equivalent, organic and gourmet or pre......

Morrisons making progress as it plays catch-up

The UK grocery market continues to be a fascinating hotbed of private label development, with most of the main players enjoying high private label penetration and a decent track record in innovation, marketing, new product development, and shopper acceptance. It would not be overly controversial to suggest that Tesco – once the global leader in PL innovation – has taken its foot off the gas in recent years in terms of le......

The Changing Indian Retail Space

The global economic down turn has made life very difficult for supermarkets to enjoy continuous growth and higher margins. With shrinking space for growth and limited avenues to scale; competition is riding high.

It has been a cause for worry for developed countries for some time and is also looming large on developi......

For some unexplained reason retailers simply do not promote Private Label properly.  Many seem to think the retail price difference to National Brand is all that is needed.  Others indicate the promotional calendar is overflowing with deals from National Brands leaving no room for Private Label promotions.

Private Label manufacturers want retailers to promote their products.  Many paid rebate money to encourage promotions.  Then along came Wal-Mart with their......