A recent Rabobank report predicts private labels will account for half of the global food retail market by 2025. Nick Krause reports that they are unlikely to get that high in New Zealand, although there has been a big surge in their popularity with shoppers.
Grab a shopping trolley, wheel it around your local supermarket, and have a look at how many private label goods now fill the shelves.
Also known as "own", "store", and "retailers"' brands, private labels compete for attention among something like 30,000 brands at any one of our average-sized supermarkets.
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