Walgreens is transitioning to a “major private-label consolidation,” Supermarket News reports, one that will trim roughly 75 brands down to just a handful.
The drug chain will cut its household product brands from 23 to just one or two, and consumer packaged brands from 22 to six or seven, said Laura Sturdevant, director of product development for Walgreens’ private brands.
As a result, Walgreens will eliminate many second- and third-tier private brands, including its “W” brand, which the company said failed to resonate with consumers.
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