Wal-Mart Stores Inc., the world’s largest retailer, said it’s reducing the fat, sugar and sodium in some of its private-label foods and will more aggressively market other healthy grocery items starting in April.
The retailer has reformulated some foods sold under its Marketside and Great Value labels, the Bentonville, Arkansas- based company said in a statement today. Wal-Mart will also label foods that meet certain nutritional criteria with an icon that says “Great for You.” Foods that meet its health criteria, such as fresh fruits and vegetables, will get the icon, the company said.
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