Upmarket UK grocer Waitrose has revealed plans today (9 May) to support its growing convenience estate with a new private-label range called Good to Go.
The range will feature some 150 food products designed to be eaten on the move and the company said it is designed to "significantly increase Waitrose's share within this market". It includes "classic" products such as sandwiches and smoothies, as well as innovative bread-free products such as Romaine Lettuce leaf "boats".
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