SAN ANTONIO -- Once upon a time, consumers turned to private label products mainly for a single pragmatic reason: to ease the pressure on their wallets. The Great Recession made cheaper-than-brand-name private label items a better deal than ever. But now as the economy slowly recovers, does that mean the stigma of private label will return?
If Valero Retail Holdings has anything to do with it, the answer is no. At last year’s NACS Show, Valero Retail President Gary Arthur revealed that the company would introduce an additional 50 private label SKUs to its Corner Stores during 2012.