What is important to get the right people to your booth? How to attract Chinese people to your stand. As a foreign company you can normally count on more visitors as Chinese people are always curious in new products, but how to really draw the crowds?
The Chinese are more than anyone attracted to free merchanise. Whether it is a sample, a pen or even a paper, as long as it's free you will attract people to your booth. At the moment things are given away for free, big crowds will gather to see what is happening. Your product will be in the spotlights as people will all want to take a look in your booth.
Another thing that works are mascots. Chinese people love mascots and having a mascot at your booth will absolutely draw crowds. Not only the youngsters will be attracted, as long as there are a lot of people at one booth, many people will try to see what the fuzz is all about and the high level manager will eventually also come by for a visit. Its also a great ice breaker to talk with the people you want to talk to.