Supermarket shelves have been a source of constant change over the past five years. The introduction and growing popularity of private-label merchandise by retailers led to supermarket price wars and intense competition across the industry.
With sales rising by about 3.4% per annum, the industry effectively experienced a battle of the brands between Coles and Woolworths, with both retailers fighting for a greater share of consumer dollars. Trading conditions across the industry were also influenced by rising food costs, changing consumer preferences and variations in consumer shopping habits
|
