Company tells European suppliers it will expand own-brand grocery offer as part of raft of changes at Group Food Sourcing
Tesco is to ramp up its own-brand fresh produce offer and consolidate buying of input materials for suppliers, reports the Fresh Produce Journal.
The UK’s largest supermarket has confirmed it is to step up the amount of space in its stores given to own-brand groceries and fresh produce.
Tesco is consolidating the “less meaningful brands to create space for our own brands and the power brands”, according to a presentation by group food sourcing commercial director Matt Simister given to central European suppliers last week.
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