The finding, from a study of Britons’ favourite foods, including cereals, ketchup, pizzas and crisps, will bring comfort to millions of cash-strapped shoppers who have switched to ‘own labels’ as prices soar.
Professor Barbara Livingstone, who supervised the study by honours student Gemma Faulkner, said: ‘It is important these days when the price of food is going through the roof for people who might feel guilty about buying own brands to know they are not nutritionally inferior.’
|
