Private label is continuing to hold its own as U.S. shoppers are reluctant to return to their old purchasing habits, according to a new Accenture study.
Accenture, which conducted an online survey using a representative sample of 500 U.S. consumers in May and June 2012, found that about two-thirds of shoppers surveyed (64%) admitted that their grocery carts were at least half full of private-label products, while 39% said they have increased their purchase of store brands in recent years as a result of the tough economic times.
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