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"Private Label vs. Brands: An Inseparable Combination" is a new report from Rabobank, a Dutch international financial services provider, indicating that store brands, also known as private label products, could see their global market share double to 50% by 2025.
For years, it has been an accepted fact of life in the brand world that store brands have their place on store shelves, right next to the brand name products with which they compete.
During recessionary times, store brands typically gain in market share. Last year, for example, some 84% of U.S. shoppers bought store brands and 93% of those who purchased store brands said they would keep buying them even after the economy recovers. In the U.S., almost one in four products sold in supermarkets are store brands, according to Consumer Reports
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