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Spolem introducing private labels

KPH Spolem, a retail platform comprising over 1,000 cooperative stores, will introduce auxiliary products and dietary supplements under the Zdrowie na Lux private label in 500 establishments at the end of October and beginning of November 2011, according to CEO Ryszard Jaskowski, cited by Dziennik Gazeta Prawna.

By the end of 2011, the Spolem chain is to offer about 30 private label products and the number is to eventually increase to 120. In addition to Zdrowie na Lux, there will be jam, pasta and chocolate under the Lux brand and tea from the Rooneys label.
Meanwhile, supermarket chain Intermarche is introducing a Partyzone private label that will consist of carbonated beverages and will later be expanded to offer snacks and alcoholic beverages.

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