With the tough economy and expensive gas prices, grocery budgets continue to shrink. One of the more popular ways to save is to buy less; about 35% of shoppers in a recent survey by market research firm TNS said they’re dropping items from their grocery list.
But almost as many shoppers — about 30% — are simply changing the items they put in their carts, opting for more affordable private-label brands (such as Target’s Archer Farms and Costco’s Kirkland Signature) rather than national brands like Tide, Kellogg’s and Kraft.
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