A new study of comparative prices on a wide range of everyday supermarket purchases shows why more shoppers are passing up national brands and reaching for the retailer’s brand instead, the Private Label Manufacturers Association (PLMA) reported.
Over a six week period, the study conducted by PLMA in a supermarket in the Northeast, showed that shoppers on average could save 33.3% off their grocery bill by filling their market baskets with the store brand versions of 40 essential household items and pantry staples.
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