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Sam’s Club launches three new private-label brands

Sam's Club has launched three new brands at its locations nationwide: Simply Right, Artisan Fresh and Daily Chef.

The brands are part of an updated look to popular items previously known as Member's Mark brand in selective categories, with the same quality and value, the company said. Sam's Club conducted extensive consumer research to determine what members valued most when shopping for an assortment of items. After more than 18 months of analysis and listening, Sam's Club established three brands responding to members' priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking.

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