CAMP HILL, Pa. — Rite Aid is launching new flavors of its private-label Thrifty Ice Cream in California stores, the retail pharmacy chain said Wednesday.
The launch comes ahead of National Ice Cream Day on Sunday, which President Ronald Reagan launched in 1984.
“Thrifty Ice Cream has long been a high-quality, affordable ice cream with a loyal fan base with a uniquely Californian history,” said Ron Simmer, general manager of the Thrifty Ice Cream plant in El Monte, Calif. “Rite Aid is proud to unveil the new lineup as the latest in the still-evolving Thrifty tradition.”
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