Private label goods could replace branded products, according to a report in Dziennik Gazeta Prawna. The quality of such goods matches these offered under well-known logos, and they often cost 20-40% less. The sales of such products have increased by 30% over the last two years, and further growth is expected.
Producers fear that the increasing popularity of private label products could contribute to the disappearance of original brands from the market.
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