As a majority of Americans struggle with post-recession headaches and continue to feel uncertain about the U.S. economy, including a food-inflation rate of almost 4%, shoppers are filling their grocery carts with more affordable private-label brands. Nearly 45% of consumers say the shaky economy has motivated them to continue to consider and ultimately purchase more private-label and other lower-priced food items. That’s according to a survey released today by AlixPartners LLP, the global business-advisory
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