NEW YORK—Over the past decade, annual sales of private-label products increased 40% in U.S. supermarkets, and new market data from Accenture finds store brands continue to win at the retail level with consumers looking to save money. In fact, 64% of U.S. shoppers surveyed said private-label brands comprised at least 50% of their groceries, and 39% said they have increased their purchase of store-brands in recent years as a result of the tough economy.
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