Following international trends and two years of research, Pick n Pay launched its new private label brand, 'Finest', positioned as the ultimate offering in its branded range of products. It has been developed as a range of sophisticated food products made from premium ingredients, raw materials and flavours sourced from around the world.
Pick n Pay chief executive Nick Badminton said, "The company's private label brands have been well-received among South African consumers and our overall private label share of sales is already 29% across nearly 2000 lines.
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