Pakistan pavilion has received an encouraging response from the European buyers at the world’s leading outsourcing trade fair for chain stores, Trade Development Authority of Pakistan (TDAP) said.

The Private Label Manufacturing Association (PLMA) had organised the exhibition, World of Private Label Amsterdam, from May 24 to 25, TDAP said.

Supermarkets like Tesco and Wal-Mart make their sourcing decisions at such expos and select the companies that will supply goods for their own brands, it said.

TDAP and Pakistan’s trade office in The Netherlands had organised the Pakistan Pavilion at the brands expo.

Thirteen Pakistani exporters, including 10 from food and three from non-food sector, showcased their products at the trade fair where buyers from leading supermarkets of the world were present to select products for their shelves.