The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.

PLMA said that with roughly 1-out-of-every-6 Americans being of Latino or Hispanic origin, its Viva Latino pavilion will showcase store-brand products, manufacturers and retailers that are targeting this growing demographic. The store brands that will be highlighted reflect Latino and Hispanic traditions, tastes and preferences — including products with Spanish and dual-language packaging and products that can cross ethnic lines to appeal to mainstream shoppers, PLMA said.