TORONTO — Loblaw Cos. Ltd. is going after the country’s gourmet palates with its new higher-end tier of Black Label products, part of its renowned in-house President’s Choice line.
President’s Choice Black Label will debut in early October with 213 products in 140 selected Loblaw stores in Ontario, Quebec and Nova Scotia, with an intention to expand both the product offering and the availability across the country, said Allan Lindsay, the company’s vice-president of brand marketing.
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