Half a century after their creation, private brands now have a high profile, said Yoshiharu Yuki, professor of business design at Rikkyo University Graduate School.
"The ratio of private labels to national brands has increased sharply in the past three years," he said. "The massive earthquake awakened supermarkets to the importance of private branding, its effectiveness and challenges. I believe companies will value daily necessities and will review their supply systems."
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