The French retailer is planning to cut the number of its private-label food ranges from almost 70 to between 15 and 20. The process is likely to be completed by early 2013.
"If we take dairy products, we have a number of our own brands in this segment, including several for cheese alone. In future, we will group dairy products around a single brand - Paturages - encompassing a number of different products within the segment, including cheese," Intermarché’s marketing director Gilles Briant told just-food.
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