With pressure on margins and costs becoming a reality, retailers, both listed and unlisted, are training their sights on private, or own, labels. Most companies are bringing more products under the private label ambit and these are poised to grow anywhere between 14 and 30 per cent in the next two-three years.
“The country is ready and the customer is ready for shopping at modern retail. Customers are looking for deals and a good shopping environment. With the price rise that we have seen, people are looking for brands that are good. It is here that private labels come into play,” Mr Raj Jain, President, Wal-Mart India and CEO, Bharti Wal-Mart, said.