Following the lead of so many other grocers, a Piggly Wiggly franchisee is trying its hand -- or hoof? -- at private-label brews, launching a lineup called Pig Swig that is hitting about 100 stores in South Carolina and coastal Georgia. But while many of its competitors specialize in cheaper private labels, the Pig is going upscale with its initial offerings. Indeed, Pig Tail Ale and Pig Pen Pilsner is not your average swine swill. Rather, the brews will be marketed as craft-style, with six-packs starting at $6.99, said Christopher Ibsen, director of marketing for Piggly Wiggly Carolina Co., the franchisee behind the effort.
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