GLOBAL: Private-label sales set to double - Rabobank
Private-label sales could account for 50% of the global food retail market by 2025, putting pressure on manufacturers of brands that do not lead their categories, research group Rabobank has predicted.
In a new research report, entitled Private label vs. Brands, Rabobank said that the share of private-label sales will likely double from 25% to 50% by 2025, driven by retail consolidation in established markets and the deveopment of modern retail in emerging markets.
Increased consumer acceptance of own label, due to the recession, the growth of the hard discount sector and an improved supply of private-labels are also held up as potential factors that could boost private-label sales
