EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market is expanding its affordable and better-for-you fresh&easy eatwell and fresh&easy Goodness private label ranges with more than 60 new products.
The retailer introduced the fresh&easy eatwell brand in 2010 for customers seeking a nutritionally balanced approach to eating without compromising taste or quality. Meanwhile, fresh&easy Goodness products aim to give parents more wholesome options for fun meals and snacks for children.
All eatwell products contain no more than 25 percent of the daily values for calories, fat, saturated fat and sodium (based on a 2,000 calorie diet) and have limited added sugars, Fresh & Easy said. The packaging carries front-of-pack nutritional labels to clearly communicate the amount of calories, saturated fat, sodium and sugar in each item.