Platinum Members on Privatelabeltrader.com are able to get a discount on the book: Private Label Undiscovered by Koen A.M. de Jong. Platinum Suppliers can register before 30th of April 2011.

Private Label Uncovered, offers valuable insights into the private label industry. The changes that are taking place in the market are irreversible and bring tremendous challenges to retailers, manufacturers (both branded and private label) and the supply industry. This book shares practical knowledge and experience that will provide a deeper understanding of the complexity of running a private label business in an extremely competitive market. It will increase your comprehensions of the interaction between retailers and manufacturers and the dynamics resulting in success. It may assist you in taking steps to fine-tune your strategy and proecesses to come closer to realising operational excellence.