E-commerce concept that is fast catching up in India is attracting many entrepreneurs. Vivek Gaur is one of them. He recently launched Yepme targeted at the alpha male. Yepme is an online retail store. It is an open site, where one can browse, select and buy. Vivek Gaur, Director & CEO, Vas Data Services explains the concept, “One can become a member without buying and can get the daily/weekly dose of fashion. We are soon going to start giving daily fashion tips.

With just a click on the ‘Choose Me’ option one can get tips on how to wear, what to wear and where to wear.” Gaur’s vision is to build a differentiated online private label business in apparel, footwear and accessories that is sustainable and scalable. It’s a high margin and volumes opportunity that exploits first mover advantage.